If you are a blogger you know exactly what I mean with today’s title, right?. Any blogger who takes blogging seriously knows how important and how confusing SEO can be. I’ve been there and I’m there. I’ve learned so much this last year about SEO and I’m still learning things every day being a web designer and a blogger of course. One of the biggest struggle is creating SEO friendly posts so Google, bing, yahoo, etc would find our content, isn’t it?
How to create SEO Friendly Posts Without Losing Your Mind
I need to be honest and clear. I’m not claiming I’m an expert here; I’m just sharing some of my findings, I’ve read so much about SEO, I’ve learned, I’ve tried different things on my own blog and I’ve been trying to understand how search engines work and what they look for when they crawl our sites. In some ways is pure logic, and on others, it’s pure and simple rules, no logic applies!
I’m gonna share with you some basic things that will make your posts more SEO friendly. It won’t replace the importance of your content, creativity, a SEO friendly Theme and your marketing skills but it will help you get more chances to be more accessible for search engines page results.
If you are new to blogging and don’t know yet what is SEO and how it works, I would suggest you to check out this post from MOZ. It’s a great way to start diving into this.
A quick overview:
Search engine optimization (SEO) is “the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines,” according to Rand Fishkin. In plain words, it’s a bunch of features you need to have in your posts and site in order to make daddy Google and uncles bing, yahoo, etc to find your site and posts!
You don’t need to sacrifice content to have a good SEO or vice-versa. You can have them both with a little creativity.
When writing your post.
Ok so, you had a great idea and want to share it with the world, right? You wrote it down and it’s a great content. So now what? Hit publish button and promote, right?
Before even thinking about publishing, sit down for a minute and think as a reader. Imagine a situation in which you would be searching for that kind of information. Forget for a second you wrote that content and think about how would you find that content on Google… Oooh that’s the tricky part, isn’t it?
If you found the keywords you would use to find your post, then you have halfway done. But it need to be really, really honest thinking because your keywords will define how people will find you, wrong use of keywords promotes bounce rate because readers will land on your post, will see it’s not the content they are looking for and will leave without even getting to the middle of the post. Bloggers like Curt Tuttle from The Blog Builders, recommend using AdWords to find keywords that are most searched and that’s a grat practice and I have used it but in my opinion we need to find our keyword first, and then look into AdWords because we might instinctively try to adapt our post to the keywords we see popular and it should be the other way around. We should be able to tweak (if needed) the keyword to fit our posts.
Adwords will tell us what keywords are being search the most in detail and also variations that could be used as secondary keywords. You can use lots of keywords but keep in mind that you don’t have to do use them all in the title, it might look awkward and unnatural. You only need to make sure that each of the individual keywords appear somewhere in the post. Curt has a great way to explain how to use AdWords. I’ve also read that sometimes is not so good to go for really popular keywords since it will be a lot of competition and it gets harder to appear in first page of search engines. It’s best to use keywords that are less popular but still get tons of traffic. It’s all about trial and error here and see what fits your niche and needs best.
So, once you have your main keywords for the post, you should choose the word or phrase that defines your post the most and that’s the one you should use following some steps I’ll explain in a bit.
But first I wanted to explain a little the ideal structure for a better SEO post.