Did you know that each time a single user loads your page, the browser loads every single detail on your page, even with cache*? Well, sadly yes! That means every single image, text, links and every single script you have in there that might not be visible to our eyes, it’s loaded each and every time. This being said, you can imagine how Images can affect positively or negatively your SEO and Loading time depending on how you treat them. To improve you site’s performance, I’m sharing a few useful image optimization tips today.
Image Optimization Tips: How Images Can Affect your Site Loading Time and SEO Positively or Negatively.
Last week I share some tips to create SEO Friendly Posts, and some of the tips involved images. Images are a big part of out sites and for that I wanted to share with you how to treat them and how to optimize them so you can rank better in search engine results. Why? Because Google, Bing, Yahoo; takes in consideration the user experience to rank your site. If it’s too slow it will affect your rank and your SEO.
Have you ever tested your site speed and size on site peed tools? There are many but the most common are Google SiteSpeed, Pingdom and GTMetrix. These sites will tell you your site’s size in KB, MB, etc, your loading time and how many requests it makes. And then if you want to know more in depth those sites give you detailed information about what’s wrong and what’s good. GTMetrix is my favorite because it also tells you how to fix it and even possible ready to apply solutions!!!
There are many things involved in the good performance of a website, but for non-techy people there are plugins that help improve your site’s performance so you don’t need to worry about codes too much except setting those plugins up properly.
I’ve seen from testing numerous sites that our niche (DIY/CRAFT/FOOD) requires lots of images and are huge in size compared to other kind of bloggers. We use big images in our blogs, of course, because of what we share, we need to provide quality and detail! But what does that mean?
…Site size and loading time are affected.
But hey! that is not the end of the world. That can be fixed in many ways. It’s all about optimizing those images.
Actually, I could reduce my page size by 50% following those mentioned sites suggestions and at least half of that success percentage was by optimizing my images.